Music Video Pitch

Music Video Pitch

When presenting my pitch to the group I was very nervous as I had multiple issues in getting the presentation right such as the video (made on MovieMaker) refusing to save as files were currupt, I then tried filming the video using a camera of the computer screen so that my hard work would not go to waste... however the video would not play on the school server, also prezi stopped working so I re-started my presentation on power point. I currently have the flu so I sound and look ill which isn't ideal when presenting infront of people. It seems things are never easy these days.

Here is my pitch:

Here are the slides that featured in my presentation:

I have chosen dance music as my genre as dance has become increasingly popular over the last few years. There is a huge demand for dance music and more and more artists are collaborating with DJ’s. This week the number 1 and number 2 spots are taken up by dance tracks.

I have chosen one of the most popular songs of 2014 : Clarity by Zedd featuring Foxes.The track charted at number 1 in the UK and reached number 2 in the US Billboard Top 40.The song also won a Grammy for best dance recording earlier this year

To star in my music video I have chosen Callum Lincoln to be the DJ – Marc Atlanta and I have chosen Charlotte Greaves to star as the female vocalist – Keira Black. I made the conscious decision to chose two people with a strong friendship. They are best friends but fight like cat and dog so they were perfect. They both fit the image I was looking for too.

The people who inspired the ‘look’ of ‘Marc Atlanta’ are Ashton Irwin, Joe Sugg and Luke Hemmings to name a couple. I chose this style because it suits his character as he is laid back and cool.

The style icons who inspired Keira Black’s look are Kylie Jenner, Rihanna and Vanessa Hudgens. I chose this edgy-er style as it does not represent a damsel in distress Keira Black is confident and and stand up for herself. 

The music videos I was most inspired by when brainstorming ideas for my music video were We Found Love, Sweet Nothing, Clarity, Unmissable and Changing. Each of these songs are dance tracks which feature a lead female vocalist apart from Unmissable by gorgon city and have been released in the past 5 years.

For my music video, the main idea behind it is a passionate ‘love/hate’ relationship. The video features the two artists Marc Atlanta and Keira Black. Throughout the video the footage cuts between narrative that shows how in love and the amount of chemistry between the two and then the arguments between the two strong characters. I have created a mood board of the videos that inspired my storyline and edited them to give a general idea of how I imagine my video to be. Within the video I would like to incorporate narrative, performance and landscape shots to really tie my video together.

I plan to continue my loation scouting within the next few weeks and to potentially do some trial shooting in the locations.

 

Due to the storyline of the video where there are ups and downs, good days and bad days, it allows people who have had similar experiences to connect with the video. Using two young artists allows a younger target audience to enjoy the video. The way the two characters will be dressed is more associated with a younger audience as it is not sophisticated its more casual and youthful which reflects what teenagers wear today. The main target audience for my music video would be 18 – 25 as it shows a passionate relationship which a younger audience would not be able to necessarily relate to however, it is not exactly marriage material so the target audience remains young. Both a male and female audience would find the music video appealing as I have chosen two good looking actors to  play the role of the couple.

I have begun to think about my Digipak. And what I’d like the image of my artists to be. I liked different parts of each of these examples. I liked the unusual filter used here for a cover of sweet nothing. I would like to use something similar as the red connotes the danger and love they show within the video.  I like the typography across the middle of the screen as your eye is draw straight to it and that is good for the artist. For this cover of break free I like the fading out of the image as it contradicts but links with the title clarity.  I liked the idea of having a recognisable logo for the artist which is seen here on these two covers. Similarly to the break free cover I like the blurry background as I think that it suits the song title. 

Here is a simple design idea for a front cover of a digipack. I plan to feature the artist on the cover as the main focus of the cover. Inside the digipack I would like to include high quality images of the location I will shot in and the artist themselves.