Questionnaire Results So Far
I have been collecting a number of responses to the questionnaire that I created in order to gain a better insight into who likes particular genres of music and what that demographic would like to see within a music video. I chose to create my questionnaire on SurveyMonkey.com as it was a more efficient way to collect responses as I was able to email the link out to my peers and family without having to see them in person to give them a physical copy of my questionnaire so it saved a lot of time and allowed me to get a higher response rate. However, not everyone that I emailed participated in the survey whereas they may have if I was there. This is a clear negative side to using a website rather than physical copies of my survey.
Here is an example of me emailing a selection of the people in my friendship group using the school's internal emailing system. Each of my friends completed the survey despite sarcastic replies from Hannah:
Another way I gathered results is by posting my survey on social media. I posted a link on Facebook.com to my friends. The aim was to reach a wider audience than my immediate friendship group and family.
Using these two methods my survey was completed by 26 participants however I did not feel that this was enough responses to base my audience research on. The majority of the responses were from participants from the age group 15 - 18 and I needed to get a representation of the favourable genres of all ages.
To collect a wider range of results from older audiences I got in touch with my older brother who is 28 and asked him if he would complete the questionnaire and if he could ask a few of his friends to complete the survey too. He agreed and said he would forward my email including the link around his office. I also rang my Dad and asked if he would ask people he knows to complete the survey too. This really boosted the amount of responses and so far I have 35 responses.
Here are the results so far:
(TO BE CONTINUED)
I think a key thing to consider is how many respondents are in your target primary audience and how many of them are in your secondary audience. You should also make it clear how you are going to use this data.
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