Digipak Advert Final Design

Digipak Advert Final Design

 

Here is the final design of my Digipak advert for Clarity. I liked this design as its sleek and simple and lets the audience know all the information they need. I used the same image on the advert as I used for the front cover of my Digipak. This will help the audience recognise the album when they go to buy it. The font used for the artist's typography (Freestyle Script)  and the font used for the title of the album is the same as the Digipak this will also help the audience associate this with the album when they go to buy it. I included ratings from Heat Magazine as they recently reviews Taylor Swifts album 1989 which was an influential artist I looked at when creating my artist Keira Black. I also included a review by Spin Magazine which is  a dance music magazine who often feature artists such as David Guetta who were inspiring in terms of the dance music side of my Digipak. The large text and style of the main body of text was inspired by the advert for Calvin Harris' album Motion. I included the other forms of media that the album is available on. This would appeal to my younger target audience as that demographic usually purchase their music online or stream it. I included artists Keira Black has collaborated with to draw in a wider audience who may not have been previously interested in the album.