Blurred Video Introduction
Something that I forgot to mention was the use of the blurred effect at the beginning of my music video. This links firstly with the Digipak and the advert as I incorporated this effect into each print media product to link and to contrast with the title of the single and album 'Clarity'. It also allows the clear images layered over the top to stand out. In terms of the video it represents the first couple you see on screen. They are in a passionate love/hate and sometimes violent relationship and they are so consumed by one another they cannot see what 'reality' is and how they should behave. They are each others only clarity and the reason why nothing is clear. To be able to see straight they need to be apart or a change in their relationship. The blur represents the way that 'love is blind'.
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