Animatics

Animatics

In terms of animations I plan on playing around with filters and the lighting of the footage to give the video a more professional look and feel. Changing the brightness and darkness of the footage will allow me to limit continuity errors that may occur in the lighting as I plan to shoot in a number of locations, over several days at different times of the day which may cause some problems. Altering setting such as these should help resolve this problem.

An example of a video that I am inspired by which used a filter is We Found Love by Calvin Harris featuring Rihanna. The video appears to use a blue tone to it and also a sepia effect. This also gives a vintage and aged feel to the video which indicates to the audience that the footage is set in the past and the cold colour blue hues connote the softness of their relationship and the calming effect they have on one another. Also the orange tones of the sepia effect connote desire and sexual passion which you would expect from a young couple however it also has connotations of aggression, deceit and distrust. The colours used represent the ups and downs of the characters relationship which is portrayed throughout the video.

(https://www.youtube.com/watch?v=tg00YEETFzg)

During the editing process I plan to include an eruption of fast paced imagery combined with animations as and when the tempo of the song increases and the beat drops. As the music builds in music videos for dance music it is a regular thing to include imagery which is not part of the actually story line or narrative but links to the story or to the lyrics of the song itself, therefore it is still relevant to the video but adds another level of footage beyond the running narrative. Examples of this can be seen in the video for Clarity by Zedd featuring Foxes:

This footage links to the lyrics as their relationship is powerful and destructive.

I plan to create something similar are the tempo in the song increases. I do not want to smash things together but rather use animations such as different colours and lights flashing adjusting the colours onscreen and distorting them to represent how powerful and passionate the onscreen relationship is.

An example of an interesting use of animation is in the video for We Found Love. In the video the couple's relationship appears to revolve around their love for each other and their love of drug taking. 

This use of animation connotes the different emotions they feel the more they smoke. Again blue and orange are the most prominent colours used here.

Having been inspired by the animatics used in these videos I plan to include something similar when it comes to editing my own music video.