Music Video Treatment

Music Video Treatment

Name of artist(s): Keira Black (Female solo artist) & Marc Atlanta (DJ/Producer)

Title of track: Clarity

Outline of ideas: For my music video I plan to include both performance and narrative clips. The narrative will show the ups and downs of a young couple's relationship. It will show how madly and blindly in love with each other they are and also the negative and violent side of their relationship. It shows the way the couple acts in public and when they are at home. The video shows a twisted love story. The narrative will be filmed simplistically infront of a plain background.

What resources will you need? 

• Actors: Charlotte Greaves & Callum Lincoln
• Props: N/A
• Settings: Charlotte's bedroom, my bedroom, fields, park, skatepark, park bench, old narrow road, bus stop etc.

Justification of ideas in relation to genre and artist:

My idea's show include a good looking boy and girl which would appeal to audience of the pop/dance crossover genre. I have chosen to shoot a love story which taps into a negative side to society and raises awareness of such issues for example, domestic abuse. It would allow young people to see a relationship that they may be able to relate to and to realise how damaging it can be. The genre of music more than often use a party/concert scene for their music video but I wanted to create something different to stand out from other music videos out there currently.