Rihanna Branding

Rihanna Branding

 

I am looking at branding in terms of female artists so this will help me with the branding for the female vocalist that I have created 'Keira Black' (Not rihanna's sexual manner but the way they brand). I have looked at Rihanna because she  presents a very strong representation of sexuality and she is represented as powerful and as if she is subverting the male gaze theory. However when men look at her they do not think that way they just view her in the way Laura Mulvey discussed in her theory.

 

Rihanna's image is very in your face and may be offencive and deemed inapropriate to some audiences. This is because she often dressed in very little clothing (if any clothing) to shock and catch people's attention. The majority of her CD covers and single covers include red, white and black. Red connotes sexuality, passion and love. This links well to Rihanna as her main image and aim is to come across in a provocative and sexual manner. This links to a common view in the media that 'sex sells'. It gets people talking about the artist which boosts their fame. The black included within each cover signifies her power. Rihanna is one of the post influential female singers in the charts. Many girls have grown up with Rihanna songs in the charts constantly and many teenage girls view her as an icon. Therefore, the black represents her influence and power she has over this innocent audience and how they aspire to be like her and maintain this 'bad girl' image.

 

 

 

Here is a massive list of the singles that Rihannah has released as I have grown up. Some of her songs are known for being particularly raunchy and sexual for example S&M, Rude Boy and Cockiness. Lyrics from these songs include 'sticks and stones may break my bones but chains and whips excite me', Come here, Rude boy, boy, Can you get it up, Come here, Rude boy, boy, Is you big enough, Take it, take it, Baby, baby, Take it, take it, Love me, Love me'  'suck my cockiness, lick my persuasion'. Nowadays many pop songs include very sexual lyrics along side a very catchy tune which often ends up being heard and repeated by young children. This shows how normal sexualisation has become.

 

 

 

Rihanna's logo is recognisable to most people as she uses it on everything she does. The typography has sharp edges which represnts her 'edgy' style. Her branding is very well thoughtout in that every last detail represents her style and personality.

 

(TO BE CONTINUED)